Concert Hall - Aarhus
19 - 21 June 2012
Dr. Juan Carlos Dürsteler
Juan Carlos Dürsteler holds a PhD in Physics by Universitat Politecnica de Catalunya. He is currently Chief Innovation Officer at INDO, a Spanish company devoted to innovate in ophthalmic optics products and processes. He has been involved in R+D and innovation during the past 27 years and has led most of the National and European projects in which INDO has been involved since 1992. Dr. Dürsteler is member of the High level group of Manufuture, member of the Spanish mirror of the same organization and co-founder of “Factories del Futur” the Catalan regional initiative regarding manufacturing, part of the Connect-EU initiative. He teaches Innovation Management as associated professor at Universitat Pompeu Fabra in Barcelona.
Personalization as a paradigm changer
Personalization is a concept that goes one step beyond customization. It encompasses morphometry to adapt consumer goods to the part of the body that relate to its use, advanced automated design, enabling technologies and new processes that produce them to unique measurements with advanced functionalities that range from personal aesthetics to comfort and usabiility. Design, new technologies and ICT play an important role in this change of paradigm
Reaching this level of personalization typically sets a change of paradigm regarding the usual scenario of consumer goods production, marketing and sales and produces new business models that funnel creativity into very high added value products.
The presentation shows the results of MADE4U, a project devoted to the full personalization of spectacles including frames and lenses, along with the large implications for the market and the production sites that the related change in paradigm represents.Personalization as a paradigm changer